Why making a collection with indigenous textiles increases the value of a brand?
Erika Alvarez Erika Alvarez

Why making a collection with indigenous textiles increases the value of a brand?

In an era of a climate crisis, sustainability has never been more important. From how we choose to travel, to the food we eat, and the clothes we purchase, sustainability is something we have all become more considerate of in our day to day lives. Fast fashion has become one of the biggest targets in the fight against climate change. This is hardly surprising as the fashion industry alone contributes towards a shocking 10% of global carbon emissions.

Read More
Learning from their errors: How to partner with an indigenous community and avoid cultural appropriation.
Erika Alvarez Erika Alvarez

Learning from their errors: How to partner with an indigenous community and avoid cultural appropriation.

French fashion brand Sézane was shooting an ad campaign in Oaxaca, Mexico, when they encouraged an elderly Zapotec woman to dance for them. Video footage of the photo shoot has now sparked widespread outrage and marks the latest chapter in a longstanding debate around cultural appropriation and racism in the fashion industry. In a time where being socially responsible has become more of a trend than anything else, inclusive fashion designer Erika Alvarez speaks on cultural appropriation and her partnerships with indigenous communities.

Read More